IE Business School Online Masters
Elena Ibáñez
April 16, 2009

This is my first post in the IE Blog and I’m still asking myself if I will be able to write about all my feelings on this experience in just several lines… I guess not, but I’ll try.

This Master in Digital Marketing began in March, so we’ve gone through only 6 weeks. I’m an advertising agency professional who comes from the off-line world, so you can imagine that at the beginning of this course I didn’t know a thing about the digital world. Well, I’ve been a heavy user in the last 10 years but that’s all, I never had a professional approach on this. And how do I feel know?

I’m absolutely amazed with the learning curve of this Master. Suddenly I feel I can speak nearly about anything digital! Yes, I still know very little, but I don’t have this off layer anymore. In fact, I have decide to build up my own blog! Who would have said it just two months ago? Not me, you can be sure of that! :o)

And how have we been able to feel like this in only 6 weeks? I think because of two main factors:

The topics we are studying: we are going deep into e-advertising trends, advergaming, legal aspects of digital companies, SEO, SEM… So there’s nothing missing related to this digital world!
The scalability of the master: here you learn what YOU want to learn, nobody is putting the limits on the learnings, the contents are out there and it’s up to you how quick do you want to progress. This is a real challenge for me, because most of the alumni of my class are not natives but at least have a digital professional experience so they all put a brilliant level in class. The truth is that it’s been really hard for me to match their knowledge in so little time. But you can believe me, it’s been incredible up to now, and I’m very proud of this improvement.


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