IE Business School Online Masters
Atul Tannan
June 20, 2011

It’s remarkable how even after 9 months into the program IE still manages to throw surprises at you. I had never thought that an online program could have the same level of involvement felt by full time, on campus students.  A perfect example that “wow-ed” me is from last week. Mr. Carlon Ghosn – CEO of Renault and Nissan came on IE’s campus and gave a lecture. IE’s team was kind enough to broadcast this live on the internet so students like me sitting in different countries could benefit from the wise words of Mr. Ghosn. Not only were we able to listen to the lecture but we were also able to ask questions live through Twitter. IE-Team made a channel on Twitter where we could ask questions and some of these questions were asked to Mr. Ghosn.

During the lecture Mr. Ghosn explained his opinion on why the world won’t be running out of oil, gave his opinion over why Google’s car still has hurdles to overcome, gave us details on Nissan’s electric car called leaf, and explained why zero emission is so important? He also gave us his input on other upcoming countries besides BRIC and my favorite was his explanation that it is not completely true when countries say they’ll be stopping their reliance on nuclear energy. Overall, it was a very insightful lecture for MBA students; we learnt that while being innovative you could still be socially and environmentally responsible, understood the type of market research Nissan did before launching the product, got an insight over the market share Nissan is looking to achieve with “Leaf”, putting all of these things together one can say that Nissan has a first mover advantage in this type of market space for sure.

All of this sounds simple but how COOL is it that while sitting in a totally different country I attended the same lecture as the students in Madrid, heard the Q&A session and even got to ask questions at the same time. This is the difference between IE’s online program VS other programs.

I hope that in the next 6 months till graduation IE provides us with many other opportunities like this. I would love to hear more industrial tycoons give students more insight into their fields. However, looking at the bearish market these days, I doubt many CEO’s would like to come in front of Q&A sessions  🙂


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