IE Business School Online Masters
April 23, 2012

The first cohort of the Global Executive MBA program visited Shanghai on the past month of February, for the first time with the new program structure and design. This unique, innovative, and highly-demanding program recently extended its international educational partnerships in 2011, thus including modules in Brazil (Insper, Sao Paulo) and the USA (Brown University, Providence), to enrich our students’ educational experience and, in combination with our continuing partnership with Fudan School of Management in Shanghai, provide students with a truly global vision of business:

  • An Asia Perspective – developed in Shanghai with Chinese and Western business leaders, experienced management consultants and entrepreneurs, as well as Fudan University faculty.
  • An Emerging Markets Perspective – developed in Sao Paulo through Insper faculty and local business leaders, with particular emphasis on the twin challenges of sustainable development and overcoming social inequality.
  • A Beyond Business Perspective – developed in Providence with Brown faculty who will draw on liberal arts fields such as psychology, political economy, the humanities, and the arts to shape more rounded global leaders, ready for today’s challenges.



On this past February 2012 module in Shanghai, our Global Executive MBA students participated on a lively discussion about Talent Management in China with a panel of experts in the field including experienced executives and consultants coming from organizations such as Gallup and McKinsey, as well as HR executives and Talent development directors from various companies and industries. The panel and discussions also explored, in-depth, the current representative case and success story of a specialties chemical multinational company, examining how their company grew from a modest 1M USD sales with 50 staff in their first year in China to currently 250M USD and over 800 staff (all growth organic). Equally impressively, 70% of the staff in their first year in China 17 years ago are still with the company, and all in senior leadership roles. The key matter explored was: how did they do it, especially in such a challenging market, where HR management is at the forefront of the key problematic issues for so many companies in all industries? Students and panel members discussed, with the company’s former China GM and current president and talent development director, what problems they faced and how they overcame them.

Company Visits in this module included a diversity of industries (FMCG; energy & technology). On one of our visits, students learned from Cisco executives about their latest initiatives and business challenges in Asia, and the group participated in a Tele-Presence call, with Cisco´s San Jose (California), Madrid and Shanghai offices.

IE Alumni participated in the module, networking with our current students, and sharing some of their experiences to them, as current business managers or entrepreneurs in the Asia-Pacific region.

 Our Global Executive MBA students also had the opportunity of learning from Fudan University faculty about how Internet is changing China, as well as understand the fast-moving marketing situation in China as an immature market and an emerging market as well. Going even deeper into the complex Chinese market environment, students discussed and got insights from a seasoned strategy consultant regarding multichannel strategy executions and the challenges particular to this market.




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