IE Business School Online Masters
Ajay Swamy
January 31, 2012

Hello again folks!

Sorry its taken me 2 months to update. Its been a very hectic 2 months to say the least – from demanding coursework to navigating team dynamics. Since my last posting – we at the Global MBA are almost done with 4 classes.  Marketing Management, Financial Accounting and we’re in the last stages of Cost Accounting and Strategy. The professors have been absolutely brilliant in challenging us everyday, making us think exhaustively and adding value to our discussion, that truly facilitates learning. I cannot tell you the amount of “Aha!” moments I’ve had in the past 2 months. The amalgamation of our diverse and intellectual student group, case methodologies and blended platform makes for a very powerful learning experience. Its not just the student group that’s diverse, the professors contribute to the diversity as well. For example the current professors in Strategy & Cost Accounting – teach from Cartagena and Amsterdam! Every strategy session we learn little tidbits about Cartagena and doing business in Colombia. Talk about Global!

In addition to being exposed to concepts from leverage ratios, branding, target costing and national diamonds, the program also manages to focus on ethics and corporate responsibility. All the courses so far have integrated topics about ethics and CSR quite seamlessly. Now this is key. IE, manages to make CSR an underlying factor in these courses. This is designed to make us better global citizens with astute awareness to the CSR and ethics problems that plague the society today.  And did I mention its interesting? Analyzing the pitfalls of Enron and Worldcom is nothing short of fascinating.

So, what’s next? South Africa! Yes, the first presential session after Madrid is being held in Johannesburg, the the last week of February. Its a one week exchange program between IE Business School and Wits Business school. We’ll be exploring a variety of issues from marketing/doing business in South Africa to the role of eco-tourism. In addition to balancing the curriculum in South Africa, we’ll also be juggling our next classes Quant and Economic Environment. I’m certainly looking forward to the challenge and I’m excited re-connect with my classmates. So, look forward to some pictures and other interesting tidbits in the next post.


January 20, 2012

Entrepreneurship in Emerging Economies (24th January)

IE Business School invites you to participate in an actual Online Master Class that will be brought to you and other standout professionals via live video conference streaming. The discussion will be led by Newton Campos, professor of “Entrepreneurship in Emerging Economies“, who will introduce and analyze the challenges of the subject in question with joining participants.

Professor Newton Campos has been studying the phenomenon of entrepreneurship over the past 10 years and has contributed to the start-up of several companies in Brazil. In this session, Professor Campos will discuss the paradoxical impact that obstacles can play on the development of new businesses in these growing regions all over the world. Subsequently, he will host a debate and stimulate the reflection on how people can generate benefits from these obstacles by identifying business opportunities and putting ideas into practice in some emerging markets that will soon become the largest players in the world.

Please register below to one of our Online Master Class sessions:




Academic Background

• Ph.D. in Entrepreneurship, FGV-SP
• MBA, IE Business School & IIM Indian Institute of Management, Kolkata
• Bachelor in Accounting, PUC-SP
• Information Technology, ORT Institute of Technology

Professional Experience

• Professor of “Entrepreneurship in Emerging Markets”, IE Business School
• Admissions Director, IE Business School
• Country Manager, Brazil, IE Business School
• Extensive participation in successful and failed start-ups in Brazil
• Marketing Expert, Telefonica



For a better simulation of a debate generated under the case method, we suggest you to take a look at the Master Class video of Hans Rosling on Global Population growth and try to find answers to the following question: What kind of business opportunities arise with the phenomenon observed by Rosling?

Looking forward to your participation at the event,

Warm regards,
Blended Programs Admissions Team
January 10, 2012

The  IE Venture Day  , hosted for the first time outside our Campus in Madrid,  has been a GLOBAL success !


On January 10th, the IE Venture Day competition kicked-off very early in the morning at Fudan University in Shanghai,  where aspiring IE entrepreneurs presented their business plans to a world-renowed panel of  VC and Angel investors.

Our Global Executive MBA  students have risen the bar again, challenging the Jury with innovative, sustainable and “out of the box” pitches.

In this very first international edition of the IE Venture Day, there was a tough competition between Business Plans but we would like to send our warmest congratulations to the winner team Medsynch , a new concept for health monitoring system.



Moreover, all the Business Plans from our students were truly representative of the IE Business School  approach to entrepreneurship and of its commitment to supporting new and disruptive ideas among the investors.

In fact, during the event, we have been confirmed that one of the teams, XXBB (a social platform for chinese mothers) has received a proposal from one the investors in the panel!

Such good news to share with the audience!

Keep updated and follow us these days through our blog and social media networks!
January 9, 2012

Shanghai Venture Day

IE Business School is proud to host its next IE Venture Day  in Shanghai on January 10th, 2012 at the Fudan University Business School.

For the first time, the IE Venture Day takes a step further delivering its entrepreneurial spirit abroad by launching the project in the Asian “hub”.

During the Venture Day  in Shanghai there will be two business model presentations, one in the morning and one in the afternoon, including a lunch and an evening networking event with Fudan students.

This group of business models include projects in micro finance, renewable energy, tourism, electric cars, theme parks, medical devices, biotechnology, agriculture, education, internet platforms and social media.

Theses pre- selected business models are presented by IE students and IE Alumni to Jurys of potential investors and local Entrepreneurs.


James Tan    Our guest speaker, as well as a Jury member for the event will be Mr. James Tan, a well-known Angel investor based in Beijing    and Singapore who will address the group on Startup Activity in China. Mr. Tan is Co- Founder of 55tuan and Managing Partner of QuestVC.

  QuestVC is a venture capital firm with offices in Beijing and Singapore that invests and incubates companies at the seed and angel stage. James is co-founder and former COO of 55Tuan, the largest social e-commerce site in China with 5,000 employees across 200 cities. Prior to this, James was in the technology and financial sectors with companies in the Singapore Technologies group and JPMorgan Chase.



The IE Venture Lab is the vehicle for preparing IE Business School student and alumni startups for Venture Days in different VC and Angel investor locations.


Follow us these days through our blog and social media networks!



December 21, 2011

After 15 months of hard work, our Global MBA students from the September 10 intake have finally made it!

Here you are a brief sneak-peek of the last week here in Madrid during the last face-to-face period: your final exams and the Graduation Ceremony.

From the Blended Team, we wish you all the possible luck because the best is yet to come…  and we hope you may share it with us and don´t loose your bonds with IE Business School.

November 28, 2011

The Blended Programs  have reached one step further!

The Face-to-face period for the Master in Digital Marketing students, held for the first time in San Francisco, California has been an amazing success.

Our 2011 MDMKT intake and a group of students representing the Global MBA ,  had the unique opportunity to attend lectures from prestigious professors of Entrepreneurship at UC Berkeley , combined with relevant visits to New Tech big firms such as Google, Electronic Arts or Zynga.

Moreover, the group had networking meetings  with brilliant entrepreneurs from start-ups and incubators  in the Silicon Valley area.

Do you want to know more about their agenda and insights?

Check our Master in Digital Marketing playlist   and stay tuned to “The Silicon Valley Experience.

And don´t miss our live picture gallery below to see the students´materials!
November 15, 2011

Find out more about IE’s innovative blended education format – a format that combines the best techniques of traditional face-to-face education with technology-supported online interactive learning.

Check out this video and learn for yourself the key values of the Blended Education:

Balance and flexibility, applied learning, networking and diversity
November 11, 2011

Computer Virus detected by SecurityXperts

Have you ever had a security problem with your computer?

Currently there are many out there, such as viruses, spyware and malware. These are regularly called security attacks. Certainly, most of the readers have encountered one of these.

If you think about it, this may be a disaster for end-users, but it’s an even bigger problem for a company due to the amount of information needed for their daily operations. Companies need to be aware of the latest security measures for their IT systems.

Should we get some advice from an IT security expert? Some might think so… Of course you should, but through the multimedia technical note that we are offering in this blog you will be able to tell what the most common IT security measures are, what their main purpose are, their limitations so you can really understand what is going on and what your company needs.

We really encourage you to access the following link, learn and play the final game where you have to keep the IT system safe while accessing the web. Click here to access

This is only one of a large number of interactive resources you will see at IE classes; visit the IE multimedia documentation catalogue to experience more.

Security Experts

Ajay Swamy
November 2, 2011

Hello everyone, welcome and hope you enjoy reading my introductory blog post.

So it has begun – the life changing experience that is the Global MBA. It has only been a month since the beginning of Global MBA, 2012. It all started on October 2nd in Madrid for the first residential session.  It was a fantastic week that was not only fun but also challenging and busy. I had the pleasure of meeting my GMBA class from 33 different nationalities. Let’s think about that for a second – 33 different nationalities, 33 different cultures and even more languages! If this doesn’t teach you how to adapt to different environments I don’t know what will!

The first week of classes was simply fantastic. We got a crash course in Leadership, Networking, Personal Branding, Coaching and one of my favorites Negotiation Techniques – where we actually negotiated using real life case studies.  Additionally we had classes in Marketing Management and Financial Accounting.  Despite the challenging workload we all made time to get together after classes and really get to know each other.

So how has the first month been? I’ll try and summarize – we have analyzed cases studies about Starbucks, Vineyards, Dashman Company, Apple, Swatch, IKEA, FIAT, Pasta, Colgate, Papa John’s  and the list goes on.  We’ve immersed ourselves in marketing management and financial accounting from the 4Ps and 5Cs to balance sheets and inventory controls.  Not only do I get to interact with highly intellectual colleagues, my perspectives are now truly global. Managing, scheduling and working on team projects (when your team members are based in Germany, Ukraine, Lebanon, El Salvador, Canada) is testing to say the least, and just when you’re getting adjusted to your schedule you rotate team members! This is what makes the GMBA particularly distinctive, challenging and rewarding. You also realize very quickly that your input needs to be significantly unique and that it needs to truly add value. You learn about brevity. Making a point that is not only informative but also concise is an art form, and it’s something the program forces you to do more often. You also quickly learn from your peers that what’s probably true in your region is completely the opposite elsewhere, which adds to the global knowledge depth in our discussions. It’s only been a month and I’ve already caught myself looking at things differently, applying some of the concepts I’ve already learned.

It’s been a packed month – and there’s no slowing down. In the next 4 weeks I have a 2 group projects, 2 individual projects and additional case studies, so I should probably get started on that. I look forward to writing again very soon and I’ll be sure to share more details about my class, people and the blended methodologies. Until then please feel free to contact me with questions / comments.

Some links to pictures/videos from the first residential week in Madrid:

Farrah, Gunsel, Nadya and Rafael talk about IE Business School and the first few days in Madrid.

Day one of the Global MBA in Madrid

Day two of the Global MBA in Madrid
October 18, 2011

Virtual Information Sessions are a great chance to learn more about the IE Global Executive MBA, and if the program is a good fit for you. We will take you through the course details, give you a short demonstration of the blended methodology, a tour of the online campus and some guidance for your application process. This is also a fantastic opportunity for you to address questions you may have. We look forward to welcoming you to our information session!

Click the invitation below and register before the event!

Blended Education

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