IE Business School Online Masters
Sufiyan Javeed Sait
September 6, 2011
Welcome back with an upgrade……Version 9.1

Hola Todos and welcome back.

The Global MBA family is steadily growing. We are soon approaching our Global MBA September 2011 start. In order to maintain our advantage of offering the most innovative and interactive Blended programs, we have upgraded our IE Campus to the new Version 9.1 where yours truly accepted the humble offer of posing for the front page  (pay close attention to the M on Campus).

The new version has been carefully redesigned to meet the needs of our students situated in various parts of the globe. The focus is on offering an interactive and easily navigable platform whilst maintaining quick page loads. Information between the Program Management, Professors and Students is further enhanced.

As with all things new come new challenges. The team here is available to guide you through them.

The Helponline Team is available at

Please keep in mind the nature of your complaint.


Adam Derk
January 29, 2011
Initial Thoughts

As my introductory blog post, I just wanted to say Thank You to all the previous IE Bloggers.  One year ago, I set my New Year’s Resolution to pursue my MBA.  At the time, I probably didn’t really believe I would accomplish it as it felt like such a large, and sometimes unattainable, goal.  I also started building up these imaginary reasons why I wouldn’t be able to do it… I had a full time job, I have two small kids (5 & 2), I provide the only income for the family, and the list continued. 

This time however, I felt something was different… I felt this was my chance to actually make this goal a reality.  I started off small by checking out some GMAT Test books from the local library, and then just kept chipping away… Before I knew it, I was researching schools and was even brave enough to schedule my GMAT exam.  Long story short, a series of baby steps slowly began to move me into right direction. 

When I started looking at schools, I remember pouring through this very blog trying to get a feel for what it was really like to be a student at IE.  Looking back, I think it was a pretty fair representation 😉  I truly hope that I too will be able to offer some reflection and possibly encouragement that may help someone else out there who may be on the fence about pursuing their MBA at IE.  My experiences at IE have been nothing short of extraordinary, and while I have one year remaining I am excited about what is to come.

I will sign-off of my introductory post now… I have a Strategy PPT due in 8 hours and a Chapter on Cost Accounting that I have yet to read.

Mia A. Gapuz
April 16, 2010
ONE WEEK END- Life behind the Masters In Digital Marketing

Its 4:30 am Manila Time. I have just finished my online session at the IE Online Campus. Tired? Not at all. Let me tell you about my online sessions today. I had three classes- Management Accounting, Search Engine Optimization and Virtual Companies & Legal Environment.

Before you react further. Yes, we do have Accounting Subjects. Actually there are two – Financial Accounting and Management Accounting. I used to find these subjects boring in College. It’s surprising that I find them so interesting in online instruction. Today, I learned Job costing, Process costing and Customer Profitability Analysis. This will be very useful for me for business decisions. You will understand better when you get to IE. 🙂

Search Engine Optimization. If you type your name or your company’s name in Google, do you see it in the first page? If not, you have a big problem there. This subject helps you make your site visible and accessible in the web.

Virtual Companies and Legal Environment. We had just talked about internet laws. We debated on hot issues like spamming, capping taxes on emails, content censorship and ISP liabilities. I was so passionate on the debate on email taxing. Would you want to be taxed for every email you send? Who would want it anyway?

Its nearly 5:00am, I feel I already need to sleep, but I’m still in the mood to finish a report on Branded Games. Yes, it’s one of the lessons for next week in a subject called Metaverses and Advergaming. Here we talk about virtual worlds like Second Life, Video Games, MMMPORG to kiddie game portals like Not to mention mobile phone games and the advertising opportunities within and surrounding them. Do you see billboards of branded products when you play videogames? Do you know that advertisers earn millions of dollars on these?

Tomorrow, Sunday, Yes! My free time to relax, do facebook or go someplace like the malls.

On Monday, still easy. No online sessions!

Anytime from Tuesday to Friday, I can log in and do my next weeks online sessions. We will talk about the reports we prepared the previous week. And the cycle goes on for 14 months.

Time constraint? Nah, its more of using your idle time in very useful ways, that is- learning.

Before you know it, you already have in your hands an international diploma, endless possibilities of online ventures and… a more credible you in the Digital World.

Regrets? definitely not!

Borislav Kiprin
February 13, 2010
Reflections on the last weeks of Masters in Digital Marketing

Time passes. And so I find myself 5 weeks shy form graduation. So do the my classmates. We tangle between reality and insanity on daily basis now. And to tell you the truth, it is not easy. We found ourselves so wired juggling between job assignments, our Master’s ones and trying to have a sort of a personal life. The latter one however, proves to be the hardest task. Nonetheless, we are all faithful that this manic rhythm will bring us to the next level – a better understanding of how to develop marketing strategies in the digital environment or managing an e-business platform.

Anyways, let’s give a little perspective concerning the second online period, by offering you a situational analysis of everyone’s weekly agenda:

  • The Master – well, this really is a doubled weekly assignment. One one hand we have the 2-3 subjects we need to discuss every week. This basically means reading, posting, researching and considering. To this you might want to add the preparation for next week’s subjects – again 2-3. So, to sum up  you got 4-6 subjects to work on weekly.
  • The Job – well, you gotta make a living, right? So, no matter if you work for a company or you are a freelancer as some of the team are, you still have your daily duties. And let’s face it, you are doing that for the better part of the day.
  • The Startup – As a person about to graduate from IE’s Master in Digital Marketing you are expected to team up with colleagues and work on a business plan that will prove that you deserve that MBA degree. And this requires research, marketing strategy, financial calculations, operational plan and assumptions and last but not least a devotion. I mean you gotta do it right. After all, IE makes sure that, if you do your job right you might get funding and a ticket to the game of the big guys.
  • The Personal Life – hmmm… Some of us can hardly remember what that feels like. We all have put our hobbies aside for a year. Others created a daily agenda including only important family duties and feel like kids in Disneyland when they get a holiday for Christmas or Easter.

Now, if you are turned totally off by the previous lines, you have to keep something in mind. It is not about getting into one of the best b-schools on earth. You need to be organized, smart and a very good team player. Not only for yourself, but for the whole class. Actually, this is the essence of learning under the conditions of using an online platform. IE’s online programs are nothing like the offline ones we all have experienced. On the contrary of sitting in a classroom, here you get the chance to really prepare for the sessions and further dig in the topic, simply because you are not limited with 1.5 hour class. And to add to that, when you have a dozen individuals doing the same, it kind of pushes you towards working harder. Lurking is simply not a option.

You ca definitely judge by this post that I am a bit stressed. But this does not change the fact I believe that me joining the Master in Digital Marketing was the best decision I made so far in my professional life. And I promise you that, if you decide to do the same, you won’t be feeling different. You will certainly discover traits and abilities in you that you never saw before and you might just be proud of…

Borislav Kiprin
December 21, 2009
Master in Digital Marketing – Studying Online

Well, folks, I know that it has been a while since the last blog post. Truth be told, the last few weeks were extremely busy at the Master in Digital Marketing 2010 with wrapping up individual and group projects, finishing the Digital Communication & Awareness course, posting for the forums and last but not least working on yet another section for the business plan for Entrepreneurship.

It is not easy. I am working on this Masters with an average pace of 12 hours/day everyday. And it is frustrating… I can only imagine how my colleagues that have day jobs feel and moreover how they manage to be prepared for the forums and participate. I must say that everyone is stretching it to the limit and manages to come up with great content and ideas. But to understand that, you probably need to know how the online studying is structure.

  • Each and every week, we have 2 or 3 courses
  • We shall prepare for, come up with either an individual or a group assignment report
  • Than we go into discussing it from Monday to Friday posting answers to professors questions, expressing views or simply giving insights based on personal experiences.
  • Usually, every class session is wrapped up by the prof and served as a summary of key points for the topic discussed.

It might all seem too much for many of you, but to tell you the truth it is not much different than working in a  highly paced working environment. However, great discipline, focus and prioritization is required for succeeding in following it all. At first this might seems impossible, but soon after the start things get to the point that one realizes that it is possible. After all, your colleagues are just as much as you aware that this is a team. they show readiness to help, motivate and support when you find it difficult. And I should know.. I have been blessed with great team players in my group.

That’s all for the Year 2009. I wish you all Happy Holidays and all the best in 2010!

Borislav Kiprin
November 13, 2009
Finding the Masters in Digital Marketing

As a first post, I think it is only normal to explain how I got here at Instituto de Empresa studying Masters in Digital Marketing.

If you are reading this blog, you are obviously interested in doing a Masters in Management or an MBA and second to that you might be also thinking of doing online, as yours truly does. So, in the following lines I will be laying down my approach to picking up this degree and enrolling for it.

•    Researching is a major point of a such endeavor. You are about to spend enormous amount of hard earned cash or actually get a loan from you bank. In both cases this is motivating you big time. What I did can be summed up in the following bullet points:
•    I figured out that a general MBA won’t cut it for me, because of the number of graduate available and the fact that I already did my Bachelor in Business Administration
•    I started researching online for a Marketing degree that focuses mostly on Digital, but also includes traditional approach.
•    I talked to friends that have done their MBAs in Top 25 schools. Asked many questions and got some valuable answers.
•    Got on,, BusinessWeek and Economist and checked all the rankings. I personally think that this is not a major think, but you will be surprised how many hiring manager pay attention to that, if of course you don’t know that by now.
•    Once, I got to know IE and their program, I didn’t even want to apply to the previously envisioned universities. I went strait to talking to the guys and submitted my application.
•    To my surprise I got an answer, plus proposal to enroll within two weeks. All done in a very professional and enthusiastic way (and I am not talking about my approach here)

Everything happened so fast that I was only able to believe it when I got to Madrid for my first face-to-face. Before it all seemed like an illusion.

Well, this is for this week. Next post I will be sharing my initial impressions of the program and hopefully answer some of the questions you, as a reader, might have.

Amani Hindawi
December 4, 2008
Why IE?

Since, We at the IXMBA-2007 are almost done and have only two more weeks to go, I thought that it would be  sort of a good blogging finale, if I talk about why most of us chose “IE” in particular for our MBA’s and not some other business school in Europe or even the United States.

BusinessWeek -in its last issue, published its new rankings for MBAs and Business Schools all over the  world.  Instituto de Empresa, IE Business School has received an impressive second rank for its MBA program (for a non-US based Business School),  although there are more “renowned” schools -by that I mean, more recognized, more advertised, more famous and maybe having a longer track record in MBAs and Executive MBAs, but by no means do I mean better.

IE has been consistently getting high rankings (among the top ten) for both of its MBA and Executive MBA programs over the past years, in more than one category by several entities; Financial Times, Economist, BusinessWeek and others.

It’s precisely that, which drove many of us to choose IE over other schools in Europe and the US, and We as future alumni should work on always helping IE to maintain and advance their ranking not for the rankings’ sake but for the sake of a better education and standard of students as well as caliber of graduates. IE’s responsibility of course, would lie in maintaining and deliberately enhancing those standards by guaranteeing the employment of the best standards, material and teaching methodology, choice of students, courses and syllabus, choice of professors as well as maintaining that edge in entrepreneurship and its International savvy.

Over the years, several US and international schools have established themselves as brands of a good education and benchmarks, and we would like “IE” to become one of those brands with a long track record of world class standards and a model of modern education.

Amani Hindawi

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