IE Business School Online Masters
September 13, 2011
Predicting the Price of Oil – playing this game makes it easy!

The global petroleum market is something that is always making news. Whether it’s OPEC dictating output or governments imposing new tax regulations, such topics are always likely to cause great debate amongst economists. The World Oil Prices game brings this discussion to the classroom – through the use of basic economics – the Supply and Demand model.

The game is made up of 15 real events, some dating back to the early 70s. The idea is to study the event in question and to think about how this event affects the supply of oil on the world market, its demand, or even both. By applying supply and demand theory economics correctly, through the use of an interactive graph, you should be able to predict whether each event has a positive or negative effect on the price of oil. After playing the game the posterior class discussion focuses on analyzing the movements of the supply and demand for each scenario, thus helping students to feel more confident applying the model.

World Oil Prices can be accessed by visiting the following link and is adapted for both CPU’s and mobile devices.

So, what effects did the Iranian revolution in 1979 have on oil prices? Or the hurricanes that caused havoc across the Gulf of Mexico in 2005? Play the game to find out!

This is only one of a great number of interactive resources; visit the IE multimedia documentation catalogue to experience more.
July 7, 2011
The Elevator Game

The Elevator

Would you like to excel at your job? Why don’t you give this game a try?

The Elevator is a game which offers an easy structured simulation with a wide range of realistic dilemmas that may occur in modern organizations. The student begins the game, and consequently his/her career from an entry level position at a fictitious company which should be the company of your dreams.
Students will have to face different situations, ethical issues and they will have to make their own decisions and see how their performance leads them to climb the hierarchy at work or not. An excellent performance could mean that a top management position could be reached in the organization and why not become the CEO of the company. Is this one of your challenges?
Many students have already played the game an it fosters the class discussion on the Organizational Behaviour courses of our Master Programmes. Furthermore, we have also launched a Facebook app so everybody is free to play The Elevator.
To access the material you can click on the following link and to access the Facebook app click on:
June 27, 2011
What is Learning Innovation at IE?

Multimedia Cases


We got together with IE’s Projects Director of Multimedia Content Development to talk about the various case studies IE develops and their plans for the future.

What is your name and what is your role at IE?

My name is Martin Rodriguez and I am Projects Director in the Department of Multimedia Content Development – Associate deanship of learning Innovation.

We are the people who develop all the interactive resources that are used in our Programs, both in face-to-face and online classes. You can visit our catalogue at:

 You have developed more than 250 multimedia materials, what, for you, have been the most interesting cases you have worked on?

Well, this is a very complicated question to answer. Every multimedia material has its own charm… For me to say just one is very difficult.

However I have to point out that the simulations are, from our perspective, the most complex ones but those that are the most gratifying as well; students learn a lot and really enjoy the experience. The feedback received from them clearly shows this and students ask for more of these resources. 

 How do professors integrate these materials into the class?

We follow the case study methodology. So, for case studies students normally prepare them before class. They have to read a paper version and then go to an online version where, for example, they may have to set a strategy, adopt a certain role, watch some interviews or complete exercises. After this, they go to class for a discussion session, guided by the professor.

Other examples are the simulations that are played in a network where students have to play all together.

In other cases, professors do the interactive exercise or run the simulation while in the class, so that every student can suggest their own ideas to the class and the exercise can be done as a whole. 

Does IE have a philosophy behind the development of its own course material? What drives this commitment to developing course material in-house?

Yes, of course. The key point here is that we are developing content specifically for our classes and faculty. It means we are listening to our target needs. Every interactive resource we develop has an author who is part of our faculty, this way we are sure that all the content we develop is helpful.

 IE is an innovative institution, we support this statement by developing innovative learning resources: in content, the way of delivery and through technology.

 What are the latest developments you have been working on and are your plans for the future?

Every year we develop some 20 new projects, one of the latest ones is the following (for learning media planning): click here

 Or this to discuss Africa from a social and economic perspective: Africa

 We have new lines of development such as content for mobile devices, augmented reality, among others.

 Again I encourage you to visit our multimedia catalogue and select your interest area (on the left hand side).

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